Urban Jungle
URBAN JUNGLE was launched in 2021 with 4 hero products and I have been there every step of the way as Lead designer. From the first Welcome EDM to latest product release, working with Urban Jungle and growing and changing alongside the brand, has brought me a lot of joy and experience.
Working across digital marketing, print, creative and art direction, event collateral, presentation decks, POS, hand modelling, video editing…the list goes on and on.
Swipe Right Launch 2025
Swipe Right is a gentle chemical exfoliant falling into ‘step 2/orange’ of the Urban Jungle range. For the launch we leant into the name of the product and styled typical date situations as well as always on images.
Collaboration on Packaging
Creative and Art Direction for campaign shoot
Roll out across ecommerce, image resizing, own channels and Priceline
Campaign roll-out across EDMs, social, ads and website
PR pack collateral, including box sleeve, comp card, conversation cards and stickers
Launch event collateral: Collab collatoral with Blackwood Bondi incl Signage, comp cards, stickers and decals
Retail POS and events
Urban Jungle launched in Sephora, ANZ in 2023 and Sephora, South East Asia in 2024. Bi annually Sephora host ‘Haus of Sephora’ of which Urban Jungle attended 3 in Australia and 1 in Malaysia. In-store events were also held for Mardi Gras weekends, product launches
In 2025 Urban Jungle Launched in Atomica and Priceline particpating in Beauty Prescription Live, hosting events and being part of The Sister Club giveaways and catalogue features.
Booth design, informational and activity collateral
Custom cart designs
POS; shelf strips, signage, shelf talkers, end caps, and tower design
Collaborations
To create brand awareness Urban Jungle participated in many pop-ups and collaboration events to promote the brand or new products.
Urban Jungle has collaborated with cafes around Australia including Harry’s Bondi, Preston’s Perth, Outdo Newcastle and more. In 2022 Urban Jungle partnered with Yotel Hotel locations for influencer stay, room takeovers in Edinburgh, Singapore and more.
Custom event signage and collateral; print and social
Comp Cards
Decals
Custom Merchandise; mugs, pillowcases, towels, eye masks
Digital Marketing & Website
Over the course of Urban Jungles growth the website was replatformed with cross collaboration with digital marketing teams. Ads are an important part of any marketing campaign. For Urban Jungle countless ads, both static and motion, for different funnels of customer.
Wireframe design
Always on banners
Image selection and resizing
Web site banners
META and TikTok ads