Urban Jungle
URBAN JUNGLE was launched in 2021 with 4 hero products and I have been there every step of the way as Lead designer. From the first Welcome EDM to latest product release, working with Urban Jungle and growing and changing alongside the brand, has brought me a lot of joy and experience.
Working across digital marketing, print, creative and art direction, event collateral, presentation decks, POS, hand modelling, video editing…the list goes on and on.
Swipe Right Launch 2025
Swipe Right is a gentle chemical exfoliant falling into ‘step 2’ of the Urban Jungle range. Each step is colour coded as a point of ease of use. For the launch we leant into the name of the product and styled typical date situations as well as always on images.
Collaboration on Packaging
Creative and Art Direction for campgian shoot
Roll out across ecommerce, image resizing etc
Campaign roll out across all channels
PR pack collateral, including box sleeve, comp card, conversation cards and stickers
Launch event collateral: Collab collatoral with Blackwood Bondi, Signage, comp cards, stickers and decals
Retail POS and events
Urban Jungle Launched in Sephora ANZ in 2023, Sephora South East Asia 2024. With Sephora we attended 3 “house of Sephora”’s in Australia and 1 in Malaysia, as well as in store and influencer events for product launches.
In 2025 Urban Jungle Launched in Atomica and Priceline particpating in Beauty Prescription Live, hosting events and being part of The sister club giveaways and catalogue features.
Booth design, informational and activity collateral
POS; shelf strips, signage, shelf talkers, end caps, and tower design
Collaborations
To create brand awareness Urban Jungle particpated in many pop up or collaboration events to promote the brand or new produts.
Urban Jungle has collaborated with cafes around Australia including Harry’s Bondi, Preston’s Perth, Outdo Newcastle and more. In 2022 Urban Jungle partnered with Yotel Hotel locations to do a room take over in Edinburgh, Singapore and more.
Custom event signage and collateral; print and social
Comp Cards
Decals
Custom Merchandise; mugs, pillowcases, towels, eye masks
Digital Marketing & Website
Over the course of Urban Jungles growth we have replatformed the website and created countless ads, both static and motion, for different funnels of customer.
Wireframe design
Image selection and resizing
Web site banners
META ads