Art direction

I love taking an idea and building the larger visual story. I like to know the ins and outs, the whys and hows to help the visual identity come to life.
I’ve been fortunate to work on campaign and product launches to simple ecommerce image refreshing, collaborate with brands and creative in-house assets.
From moodboard (which isn’t always the most aesthetic) to ideation and final rollout, personally little feels as good creatively is sharing a vision and seeing it come to life with an excellent team.

Urban Jungle
Skincare for every U

4 sets, 4 models, 4 looks each and a video. Imagery refresh and a brand campaign in one, conveying how the brand fits into your life, alongside every version of you while staying relevant with a 2 year usage on all imagery.

I wanted this to feel like skincare, shot like fashion using unexpected angles while also conveying the fun vibes of the brand.

Creative and Art Direction, stills & Motion
Campaign roll out across all channels

Photographer: Bowen Arico

Videographer: Zane Voloshin

Stylist: Patrick Zaczkiewicz

MUA: Nisha van Berkel

Hair: Gina Yates

Models: Yvonne, Dharra, Bella & Nate

Skincare for every U brand video.
Visually conveying that Urban Jungle fits into your life and every version of you. Couch potato U, artistic U, holiday U, work U, every U.

Vanity Group Originals
& Licensee Brands

Vanity Group held quarterly photoshoots to create their own assets for internal use, and combining the branding of their licensee brands to make unique sales decks and other creative assets.

Photographers:
James Evans
Sevak Babakhani

Damn Good Beauty

Damn Good Beauty is the umbrella company for 6 retail brands across hair, body and skincare. Each brand with its own unique branding and style, from beachy to sleek and minimal could often be shot on the same day to refresh assets or launch a new pack. Meaning shot lists were varied and props plentiful.

Photographers:
Sevak Babakhani
Virtue Studios

Urban Jungle
Holiday 2025

Urban Jungle’s 2025 Holiday collection, a nod to the silly season with the Body Duo “After Party” pack and “Party Pair” Bon bon made for ecommerce, social etc and Priceline specific images for their own marketing channels.